Two lifestyle products, cars and content, in one app.
A fragmented automotive platform split into two coherent products sharing one app and login.
What we set out to solve.
Casandra is a Tanzanian lifestyle platform connecting users to cars, car-related services, and video content. The legacy product mixed every audience into a single feed — someone trying to book a service ended up watching a music video, and someone there to watch a show couldn't find the marketplace.
The team needed a structural rethink — not just a coat of paint. Navigation, content models, and the underlying account experience all had to be re-grounded around what users were actually trying to do.
What we shipped.
Lockwood split the product into two clear journeys with their own homepages, navigation, and content models: Casandra Automotive (cars, services, marketplace) and Casandra TV (long-form video, shows, creators). A single account spans both, so users move between them without re-authenticating or losing context.
We rebranded each journey to feel distinct without breaking the parent brand, and rebuilt the platform on a modern stack with editorial tooling so the content team can publish to either journey without a developer in the loop.