Product brand system
One family, twelve products.
Each Lockwood product carries its own symbolic mark and brand color, locked up with a shared “by Lockwood” endorsement. Consistent in form, distinct in hue, so every surface reads as one family while each product owns its identity.
Malipopay
BY LOCKWOOD
FinTech · malipopay.co.tz
Mobile money + card + bank payments. Indigo gradient. Card glyph drawn as a stacked payment slip.
#1F49FF
Wedding
BY LOCKWOOD
Event tech · wedding.co.tz
Event and wedding marketplace. Rose gradient. Interlocking rings mark.
#C2476E
Send
BY LOCKWOOD
Messaging platform · send.co.tz
SMS, WhatsApp & email API. Signal teal gradient. Stroke-only paper-plane mark.
#0EA789
Link
BY LOCKWOOD
Link management · link.co.tz
Short links and QR. Cobalt gradient. Chain-link motif.
#0B5FFF
Housing
BY LOCKWOOD
Real estate · housing.co.tz
Property listings and rentals. Forest gradient. House silhouette with gold roof accent.
#1B4332
Localhost
BY LOCKWOOD
Hosting & cloud · localhost.co.tz
Tanzania-built hosting. Periwinkle gradient. Stacked server racks with mint status indicators.
#4A6CF7
Investors
BY LOCKWOOD
WealthTech · investors.co.tz
Investment & wealth platform. Midnight gradient. Upward chart line in lime green.
#0D1B2A
Kikaba
BY LOCKWOOD
VICOBA / SACCOS · kikaba.app
Group savings, recurring chamas. Orange gradient. Concentric rings glyph.
#F0762E
Drivers
BY LOCKWOOD
Automotive · drivers.co.tz
Vehicle service tracker. Navy gradient. Speedometer dial with electric-orange needle.
#0A1628
Mchango
BY LOCKWOOD
Community fundraising · mchango.co.tz
Harambee and group fundraising. Coral gradient. Heart with amber pulse.
#E63946
FungulaKumi
BY LOCKWOOD
Faith tech · fungulakumi.co.tz
Digital sadaka and tithe. Royal purple gradient. Shield with gold cross.
#4A1C6F
Mziki
BY LOCKWOOD
Music · mziki.co.tz
Tanzania's Piano City. Black gradient. Audio waveform glyph in neon green.
#0A0A0A
System rules
One identity system. Twelve hues. Zero exceptions.
Rounded 16px mark
64×64 tile, 16px radius, 135° linear gradient from primary to its darker stop.
White glyph
3 to 3.5px stroke, rounded joins. Always white on the colored tile, never tinted.
Shared endorsement
"BY LOCKWOOD", 11px Manrope, 0.16em tracking, neutral gray. Bottom or right of the mark in lockups.
Built for East Africa
Family tagline across every product surface. Manrope display + body, system mono for technical text.
Color identity
Twelve primaries. Each tells the product story.
Malipopay
#1F49FF
Wedding
#C2476E
Send
#0EA789
Link
#0B5FFF
Housing
#1B4332
Localhost
#4A6CF7
Investors
#0D1B2A
Kikaba
#F0762E
Drivers
#0A1628
Mchango
#E63946
FungulaKumi
#4A1C6F
Mziki
#0A0A0A
Marks only
The full mark family in one row. Use this strip on internal docs, sponsorship walls, and "powered by" footers.
